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The Problem
The Results
300
Extra Targeted Fans
200%
More Traffic

My Strategy
Method #1
Optimize the Page for Search Engines
By optimizing the page’s content and description to include targeted keywords, I was able to increase the search traffic to Courtney Elmer’s Facebook page.
Method #2
Link Building
I realized that there were almost no links pointing to Courtney’s page. So, I leveraged my existing network to point some links to her page which significantly increased the relevance of her page in Google.
Method #3
Cross Promotional Channels
Since her site was struggling to get large amounts of targeted traffic, I decided to promote the page within other targeted Facebook groups to create extra “buzz” on the social web. I also used traffic exchange websites to get her even more hits on her page.

Method #4
Ran Campaigns
Since her site was struggling to get large amounts of targeted traffic, I decided to promote the page within other targeted Facebook groups to create extra “buzz” on the social web. I also used traffic exchange websites to get her even more hits on her page.

YIKES, YOUR WEBSITE NEEDS IMPROVEMENT!
