Does Google My Business matter in 2019?
Let’s see whether it matters to have a Google My Business profile or not.
If you take your mind some years back, you will realize how difficult it was to locate a place, business or institutions. You could either comb through hundreds of copies of the Yellow Pages or ask somebody for directions. Thankfully, today it’s easy to locate a local business of interest after Google launched Google My Business.
Google My Business is a platform you can create your local business profile. This way, people can locate your business easily when searching for local businesses related to yours.
It also helps prospective customers to see your business address as well as phone contacts since it will appear on Google Maps.
Well, that’s not the only best part about Google My Business since apart from being a simple business directory listing; it can also boost your local SEO.
So does Google My Business matter?
Keep reading to learn more.
What Is Google My Business?
As mentioned above, Google My Business is a place where you can list and manage the way your business appears on Google Search Maps. It’s free and works with Google Maps. Once you create your Google My Business profile, you include also your business name, address, contact information and location as well as hours which make it easy for local customers to locate you.
Here is why Google My Business matters.
1. Improves Local Customers’ Search Experience
When local customers search on Google, they are able to access to all the information pertinent to your business including address, phone number, customer reviews, social links, and location as well as your hours of operation.
2. Mobile Searches are Skyrocketing
The world has gone digital. Everyone owns smartphones and tablets use them to access the internet to search for information they need. In fact, according to research, 60% of Google searches are done via mobile devices and a half of those searches are done within a given region or location. Google My Business allows you to give the information they need right in their mobile devices.
3. Creates More Revenue
Ask professional internet consultants and they will tell you Google My Business can generate more revenue for your business. This is contributed by the fact that local customers get to see your business easily when they search online. It is a free service that allows you to appear on Google Maps and Google search in your region and location. However, you must create and optimize your Google My Business profile to increase chances of appearing at the top of search results. Optimization is usually a part of the local SEO services offered by different companies and experts.
4. Helps Local Customers to Locate Your Business
We mentioned earlier how it was difficult to locate a business you needed in the past years. When it comes to Google My Business, you are required to list the location and address of your business on Google Maps. This makes it simple for local customers who want to buy your products since they can know where your store is and how to reach there.
5. Google My Business is Profitable
Google My Business allows business owners to list their information for free on Google which is the giant when it comes to taking your business to the world. Well, of course, there are other business directories apart from GMB, but they are not free, you have to pay to have your business listed; either monthly or yearly.
Google My Business will allow you to list your hours of work, phone numbers and directions all for free. Your customers can also see reviews and ratings of your business. This way, customers will feel comfortable buying your products because they have read what others are saying about them.
Search Engine Results Have Changed and You Should.
Once you claim your Google My Business profile, you are a step towards taking your business to the eyeballs of your prospects which means a lot to the success of your business. In fact, for a small business to succeed when it comes to online marketing you have to keep tabs on the latest changes to Google’s search algorithms. Well, of course, there are experts out there, so if you can’t do it yourself, you may always consider hiring an expert.