For most entrepreneurs, one of the main goals when starting a business is to make it successful enough to expand and grow in the future. This growth forecast is normally part of the original business plan, which will detail what needs to be achieved in order to trigger viable expansion.
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However, this can be a tricky time for your business and many ventures that worked very well initially stumble and even fall during the expansion process. If you’re contemplating the growth strategy of your business and how it can be implemented most effectively, you need to revisit your business plan and develop a specific expansion strategy.
Update your business plan
Before investing in a program of expansion, you need to reassess all the factors that influenced your decision to start the business. This would include reviewing the competition, conducting market research, preparing a sound budget, and ensuring the continuity and quality of your supply chain. For instance, it’s no good, increasing production rates in a manufacturing company without the systems in place to package and deliver the extra products.
Various factors may have changed that could affect the chances of success with the expansion, for example, a new competitor, increased costs for raw materials, or technological advances. These factors can be positive as well as negative, such as reduced costs for materials and logistics when dealing with higher quantities, or a change in the market that makes your product more desirable.
You need to review all your systems to ensure the security is as watertight as possible. You may well need to invest in collaborative working or sharing confidential information safely, using cloud-based tools and secure, protected facilities. Breaches in security are some of the most damaging events a business can endure, so ensuring your systems and staff can manage the new workload is essential. If you aren’t sure how to test your security, you should get a company that can offer IT support Indianapolis to do it for you.
Clients and suppliers need to know you are taking every measure to ensure the security of any shared data, and your IT set-up must be capable of handling present and new threats effectively. You also need to make sure that all your data is securely backed up, whether that’s on a separate hard drive or server, or using a cloud-based solution. Should the worst happen, and you sustain physical or virtual damage to your systems, follow the advice of a service such as Secure Data Recovery to help you retrieve your files.
Say you run a bakery making luxury cakes and cookies, for which your Unique Selling Propositionis that all the products are handmade. If you plan to upscale such a business to one where the products are made on a production line, you immediately lose that USP. You need to either find a way of increasing production without affecting your USP or find a new USP. This effectively acts as the identity of your business, so always strive to keep it in mind even as you expand and grow.
Expansion in your business is an exciting time, and if you have been profitable enough to consider actively growing your business, then you will be optimistic about your plans for growth. Just remember to review everything to make sure your expansion plans grow your business successfully.