Before a visitor even considers a product or service, they will judge a company by taking one look at their website. If they like what they see, they will most likely click around – this is why it’s so important to think about creating a responsive, easy to follow site when you’re using a website maker because the quality of your site often determines the number of customers you get. But there could be things a business is doing (or not doing) that could drive potential customers away to a competitor. Here are five ways to improve the user experience.
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Calls-to-Action
Ask yourself what is the one thing you want your customers to do. For example, if you want people to pick up the phone or send an email, you must develop engaging calls-to-action. This could be through a pop-up, banner slides, contact form on the homepage or a responsive phone number. Your web design should do everything in its power to encourage visitors to get in touch. A/B testing is a great way to see what works best for your company, as you can identify the fruitless CTAs and remove them from your website.
Responsive Web Design
A responsive web design is critical to your business. Whether a visitor accesses your website via desktop, mobile, or tablet, you must ensure it can adapt to a device for easy reading and navigation. This means the resizing of images to suit a device, the ability to scroll with ease, and that navigation is as simple as possible. So whether you are looking for a web design in Perth company or one based in Texas, you need to find one that suits you down to the ground.
Ultimately, it is no secret that in order to get people to stay on your website, the design of your website needs to be eye catching and professional. Accordingly, if you would like more information or would like to speak to someone about the design of your website then reaching out to a web design studio could be the first step towards improving your online presence. Besides, some things are best left to the experts, and web design is usually one of those things.
Social Media Integration
Your company and social media pages should complement each other. If you’re not using social networks, your business will fail to reach its potential. If you haven’t done so already, you must integrate various social media platforms on your website. This not only ensures a customer can directly interact with you, but they can learn more about your brand and latest news.
Avoid Data Entry
Customers don’t want to spend their time filling forms. Keep your website as simple as possible, only asking your visitors to answer questions when necessary. If a user is faced with a big bunch of questions, you can guarantee they will simply head to a competitor that offers a more simplified user experience.
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Don’t Frustrate Your Customers
A web visitor most likely knows what they are looking for on your website. For example, they could be seeking a new dress for an upcoming event; however, if you fail to point them in the direction of dresses, they could easily become lost and give up their search.
Poor load times can also cost you dearly. Customers don’t have the patience to wait for a website to load. They are looking for a quick and efficient service. Large images, videos or cookies could be slowing your website down, or you could be fighting for power on a shared hosting website. You should therefore descale your images, remove slow-performing videos and delete any cookies. If the load times don’t improve, it might be time to change to a VPS hosting plan or a Smart Hosting platform. These little changes really can make a big difference to your website.